For our layout we decided we want the poster to be horrizontal and long. We decided this due to the context and location of the poster. As the poster would go up in a skatepark there is obviously going to be alot of movement and by having the poster horrizontal and long it means that it can be read as the skateboarder skate by.
We also, again for the same reasons, want the lay out to be as simplistic as it can, but at the same time house all the information and look visually captivating so that people want to pay attention to it and read it.
Above is the style we are going for, I think it works well as it is very bold to the eye and stands out the information will flow well once the poster is blown up as it will be larger and easier to comprehend.
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