OUGD505
What is Good?
Looking up.
The brief Background
Looking Up is a simple concept in life Looking up is a concept that people
that is often forgotten about, create an should be made more aware of. People
exhibition that encourages people to today are busy and rush around, they should
look up, exploring the benefits it brings take the time to look around and notice the
to all. surroundings around them. Many of the cities
have hidden beauties above the eye view,
looking up gives you A different perspective,
you notice things you wouldn't normally see if
you were looking at your feet. It also inspires you
to look thing up, research and learn, for example
Considerations you could be walking around and see an impressive
building or bird and want to know more about it.
Explore a range of different views you
see when you look up, consider different
scenarios where you could look up and
how you could get the audience to engage.
Think of the benefits of looking up and how
to successfully put them across for the Mandatory requirements
exhibition.
Evidence research, and development on blog posts
To your design practice and design context.
To your design practice and design context.
Correct labelling of blog posts .
Target audience
This exhibition will be aimed at young
professionals, who have an interest in
the arts, as it will be an exhibition in a
gallery. They also will have an interest
in the surroundings around them. The
age range I am aiming at for my target
audience is 25 - 35.
Deliverables
Produce a body of work for the exhibition.
Think about and create the promotional
material to go with the exhibition. Create
the identitiy for the exhibition and think
Tone of voice about products that would go along side
it.
The tone of voice that will be used will
be light hearted, fun and entertaining,
so that the idea of looking up becomes
more exciting and less pretentious. I
want people to think about looking up,
and know the benifits.
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