Tuesday 5 March 2013

GOOD IS - LOOKING UP : Brief


OUGD505


What is Good?

Looking up.


The brief                                                                         Background
                                                                   
Looking Up is a simple concept in life                               Looking up is a concept that people 
that is often forgotten about, create an                              should be made more aware of. People 
exhibition that encourages people to                                 today are busy and rush around, they should
look up, exploring the benefits it brings                             take the time to look around and notice the
to all.                                                                             surroundings around them. Many of the cities 
                                                                                     have hidden beauties above the eye view, 
                                                                                     looking up gives you A different perspective, 
                                                                                     you notice things you wouldn't normally see if
                                                                                     you were looking at your feet. It also inspires you 
                                                                                     to look thing up, research and learn, for example
Considerations                                                                you could be walking around and see an impressive
                                                                                     building or bird and want to know more about it.
Explore a range of different views you
see when you look up, consider different
scenarios where you could look up and 
how you could get the audience to engage.
Think of the benefits of looking up and how
to successfully put them across for the                             Mandatory requirements 
exhibition.
                                                                                      Evidence research, and development on blog posts
                                                                                      To your design practice and design context.
                                                                                      Correct labelling of blog posts .



Target audience

This exhibition will be aimed at young 
professionals, who have an interest in
the arts, as it will be an exhibition in a
gallery. They also will have an interest
in the surroundings around them. The 
age range I am aiming at for my target
audience is 25 - 35.

                                                                                    Deliverables

                                                                                    Produce a body of work for the exhibition.
                                                                                    Think about and create the promotional 
                                                                                    material to go with the exhibition. Create
                                                                                    the identitiy for the exhibition and think
Tone of voice                                                                about products that would go along side 
                                                                                    it.
The tone of voice that will be used will
be light hearted, fun and entertaining,
so that the idea of looking up becomes 
more exciting and less pretentious. I 
want people to think about looking up, 
and know the benifits.

No comments:

Post a Comment