RESPONSIVE : BRIEF - Wedding

Brief:

Design a wedding favour for the wedding of Wesley and Katie. Design must be in the style of a Willie Wonka Chocolate bar wrapper, and include the date and venue of the wedding. Wrapper will be wrapped around chocolate bars and given out to each guest.

Design specifications :

- size : 15.5cm x 20cm

- CMYK

- include names, dates, and location

- resemble willie wonka chocolate bar

Wonka Bar :

Above is the classic Wonka bar, this style is famous from the original film and is the style I will stick to as it is the classic and will avoid the Wonka bar looking tacky.

This is the colour swatch from the classic Wonka bar, I will stick to these colours to maintain the original look and to add a sense of familiarity and recognition. 

Online I found a Willy Wonka typeface on Dafont.com, it incorporates the fun feel of the Wonka bar and the character of Willy Wonka. Although it is recognisably Wonka style I think it is a bit too much, especially when I typed out an example of - Katie & Wesley, it seems a bit too gimmicky , although it is a good starting point, so I will try varying the type face, experimenting with different styles, for example hand rendered.

Above is a quick draw out of how I want the design to look for the chocolate wrapper. The front will be the classic Wonka bar front and on the back it will feature the details of the wedding. The hand drawn style works well for the dafont Willy Wonka type face, by making it look less digital it looks less  childish and more classic, fitting the feel of the Wonka Bar better. I will now start applying colour and sorting out layout.

These are the two variations of the wedding favour. The version on the left uses a sans serif font for the date and location where as the version on the right is all hand rendered. The colours have been applied as they were on the original wrapper to maintain that classic look that is important as the chocolate bar is for a wedding, which is a traditional classic event. 

To get some feedback about the design and which direction to go with both designs were sent off to the bride and groom to get their opinions. The feedback I got was that they liked the look of the hand rendered wrapper, and that was the style they wanted to go with but, with the request from the bride to change the colour scheme to 'hot pink'.

To achieve the 'hot pink' look I will change the background colour to 100% magenta

Now that the colour is 100% magenta the wrapper meets the clients specifications and is ready to be sent to print, which the groom is organising, and has requested the wrapper as a pdf for the printers.


Finished product :