Friday, 3 May 2013

GOOD IS : LOOKING UP - logo development

Logo development :

The above is the logo I have decided to use. I feel the simplicity of it will allow me to apply it and successfully to a range of products at the same time as having interesting design work so the two will complement each other and not fight. The subtle use of raising the UP and underlining it represents the upward moving of looking up.

Below is the development I have done to get to the current logo


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