GOOD IS - LOOKING UP - concept workshop

This was a quick but effective workshop that brought to our attention the magic of word association. We were shown the branding to the hotel in London the Ampersands , which is very clever and asked to come up with our own variations of something & something to do with a certain area of a hotel say for example the bathroom and then had to work out how / where we would apply the branding.

interesting workshop that showcased a good method of generating concepts and ideas quickly and efficiently.

hotel branding