Brief Title: UK Greetings Card (YCN)
What is the problem?
Create a range of greetings cards.The range can be targeted at any audience within the ranges of 16-34 years old, and it's important to remember that it is mainly females who buy and send cards.
We intend to
Create a range of humorous greeting cards that can be sent in romantic situations, but incorporating a northern sense of humour. We will use humorous, unconventionally romantic quotes, which will be placed onto the card in a hand rendered type style to create a sense of authenticity and being from the heart. They will be type based with little or no illustration so that the quote has a strong impact. This range of cards will be targeting a young adult group, aged around 20-30, either students or working professionals who want to buy a card for a romantic situation that avoids the soppy poems seen in most cards for loved ones, they will also have a good sense of humour.
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