RESPONSIVE : BRIEF - Leeds brewery x LCA

Brief :

 

Key words :

Concepts :

1. Network of bottle tops featuring words associated with Creative Network.
2. Hand print on bottle as if someone has been holding the beer -a creative hand print
3. Network of pencils 
4. k
5. Contemporary style , typographic label.
6. Creative pencil meter - pencil is clear and shows the beer through the glass as you drink the meter goes down. once it reaches the bottom it means you have sucesfully become a creative networker.
7. Creative network flame - similar concept as above but instead as you drink the flame is extinguished ( beer is going down so flame becomes empty ) and when thats done, you can call yourself a Creative networker.
8. Make your mark - each bottle have a white box that says make your creative mark underneath. where the beer is suplied there are ink pads for you to put your finger in and leave a finger print on your bottle in the box, which is your personal creative mark.

Concept 1:

I have decided to go with concept 1, the beer bottle top network featuring words relative to creative network events these words will be :

- Talk

- Inspire

- Create

- Enjoy

- Support

- Network

- Leeds

Bottle top :

This is the drawing I will be using for the bottle top. I will keep it simple and leave it as a line drawing, but add text to it. I will incorporate the Creative network colours into my design, so that it flows with the branding of the event, and so that people recognise that they are associated with one and other.

colour scheme :

Above are two variations of the design, with slightly different layouts. I feel the design on the right works better as it is better proportioned. On the left the hell fire is too big and destracts from the  design work.

This is how I propose my beer label design would look on the bottle. I feel it encompasses what was asked of us, it is contemporary, represents CN and shows the unique qualities of the events.