Brief :
Make Winston Churchill famous amongst the younger generation.
Background :
A survey was conducted where the younger generation had to recognise public figure. The results where more people recognised Churchill the dog from the insurance company, than they did Winston Churchill. Churchill insurance want this to change.
Considerations :
This is a mission to make this iconic figure recognisable to the youth. It must be engaging and ambitious to get the youths attention and make Churchill famous. The Churchill brand can remain anonymous if that will benefit the design. This campaign can take any format, but it would be beneficial to have it work across different medias.
Audience :
13-18
Tone of voice :
outcome should be Inormative but also tackled appropriately to the audience.
Mandatory requirements :
- Must work across different media platforms e.g print and an online presence
- Must be presented on design boards for submition
Deliverables :
- Must be engaging for the audience
- Must represent Churchill
- Must make Churchill Famous
Deadline : 14th march 2013
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